Mr. Balbir Singh Dhillon
Audi India

Balbir Singh Dhillon took over as the Head of Audi India on 1ST September 2019. He has a rich experience of the automotive business, gained in a career span of over 23 years holding multiple leadership & senior management positions in the industry.

He brings with him a broad range of experience in sales, business development and major market expansions, focused on entrepreneurship and business-management to drive revenues and market share.

Driven with a clear vision, Balbir has effectively led, trained and coached national and international teams, cultivating excellent relationships with the Head Office, business partners and suppliers while putting organisation’s on a sustainable and profitable growth trajectory.

Balbir headed the Network Development team at Audi India since August 2018 when he joined the company for his second stint. In this position, he was responsible for Network Development, heading four key verticals including Network/Projects Management, Dealer Quality (Sales and After-sales) and Manpower Training.

Prior to that, he served as the Sales Director with Audi Middle East, Dubai, heading Sales Operations for the Audi Brand in the Middle East (ME) markets spearheading the retail, corporate & fleet business, pre-owned cars and sales planning.

Balbir first joined Audi India in November 2007 as Regional Sales Manager for the NorthEast of India, heading Sales and Marketing operations for the respective region. He established Audi as the market leader in Delhi/NCR with more than 50% market share by enabling corporate sales in the National Capital Region. He was then given the responsibility of Head of Sales Field Force, where he was responsible for the Regional Sales Managers to manage Dealer Partners, retail volumes, market share, target settings, tactical support, and workforce recruitment. Guided by a philosophy that prioritises big-picture thinking, Balbir was instrumental in scaling Audi India’s Sales operations significantly, between 2007 and 2012.

In other stints, Balbir has held various roles including Head of Sales and Network Development in Porsche India and Regional Head for Sales with Honda Cars India in addition to working with TAFE India and Larsen & Toubro Limited, India at the start of his career.

Balbir packs in technical, managerial and financial knowledge having completed his Mechanical Engineering from Punjab Engineering College, Chandigarh and later a program on Finance from Indian Institute of Management, Lucknow.

Balbir is married and has two daughters. He is proficient in English, Hindi and Punjabi.

He unwinds listening to old Hindi classics as well as watching movies.