Mr. Jeevan Mirajkar
OEM- Key Account Manager
Rockwell Automation

Career Objective
As a sales leader, develop team to plan and execute strategies for sustainable business.

Profile Summary | Industrial Automation: B2B Sales | Total Experience: ~14 Years

  • Knowledge of Robotic Applications and Project management for Automotive Industry
  • 14 years’ experience in selling technical Turnkey solutions
  • Engineering graduate with strong leadership skills gained from hands-on work experience
  • Leverage Channel and collaborate with them for mutual success to achieve assigned goals
  • Possess people management skills to achieve/exceed personal & professional goals
  • Sales of AC drives, Switchgears, Safety Products, CNC/PLC, HMI, IPC, SCADA, Servo & Motion Control systems
  • In-Depth knowledge of Level 1-3 automation solution Exposure to Level 4-5 information solutions. (IIOT Solutions).
  • Experience in Software Solution Sales, On Edge, On Premise or on Cloud Solution
  • In depth exposure to industries like – Automotive, Food & Beverage, Life Sciences (Pharma & Beauty), Printing, Tire & Rubber and Packaging. Exposure to Water W/W, Oil & Gas
  • Key management skills – organization, prioritizing, communication, documentation, leadership, team manageme
  • Proficient in using MS applications (Word, Excel, PowerPoint, Outlook)

Leadership Attributes: (Ref: 360 Degree Feedback, Globe Smart Test and Caliper Test)

  • As a Sales Manager led 5 sales executives to consistently achieve/exceed goal
  • Strategic thinking and experience in product and as well as value based solution sells
  • Ability for cross functional influencing & communication locally and in global network
  • Strong technical/commercial skills with strong business acumen
  • Strategic thinking abilities, result oriented and works in collaborative environment
  • Market Analysis/Knowledge: Possess ability to analyze market dynamics , worked for tops down and bottoms up market estimation, AOP Planning, vertical segmentation and analysis, growth sectors

IIoT Exposure

Zone Level Vendors/Suppliers IIoT Exposure
Enterprise Zone (IT) Level 5 Networking, IT Integrators  ERP, CRM, SAP
Level 4 Software  MES and Control









Manufacturing Zone (OT)

Level 3


Automation Software/Hardware Vendors

 Plant historian

 Detailed production scheduling

 Administration and control applications

 Engineering Workstation


Level 2 Area Control


Software Vendors/OEM

 Operator interfaces or HMIs  Alarms or alerting systems  Control room workstations


Level 1 Basic Control





Original Equipment Manufacturers (OEM)

 Discrete – PLC/PAC, Process – DCS

 Motion Controllers, Servo Drives / Motors  AC/DC VFD / Motors

 Safety Control  LV Switchgear


Level 0 Process

 Sensors, Robots

 Safety LC, Gate Lock Switch, Mats, Scanner  Sensors and actuators

 Distributed I/O (DIO)

Sales Management Exposure & Key Result Areas(KRA)

  • Exposure to OEM and End user business and knows business drivers, KPI’s and processes of both segments
  • Sound understanding of the Automation market, Experience of working EPC’s
  • Strong knowledge of Rockwell and Siemens product portfolio and various applications in various industry segments
  • Experience in managing product business through channels, demonstrated success in achieving business goals
  • Strong analytical skills and development of sales / business plans to meet segment / regional objectives
  • High degree of business & commercial acumen to understand the business models & ‘EU-OEM ecosystem’
  • Number of new account conversions
  • Maintaining healthy sales funnel, say to do ratio, forecast accuracy, track weekly customer visits
  • Percentage Growth in OEM/Machine share to achieve/exceed year over year growth expectations
  • Ratio between Revenue Realization vs resource investment
  • Percentage achievement of AOP targets (orders/shipment by Business Unit)
  • Leadership to DI/direct team in assigned territory, resulting in sustained and aggressive sales and market share growth
  • Create short-medium & long term sales strategies aligned to the strategic business plan of the company
  • Drives OEM/machine share in the assigned accounts by conducting periodic reviews of OEM Account profiles (Share Tools)
  • Facilitates collaboration between the End User and Industry/OEM/Channel team/s to increase win rate
  • Responsible for the successful execution of sales strategies and plans to achieve assigned goals and objectives
  • Retention of existing OEM’s and Key Account Management (KAM) for new/target accounts
  • Collaborate with BU/Internal organizations while working on development of specification on assigned account package
  • Drives initiatives like Focused Account programs (FAP), Drive Acceleration (DAP), Mid-Range, Smart Machines/The Connected Enterprise Initiative

Professional Achievements

  • In FY19, Won mid-range sales award from Rockwell Asia-Pacific Management
  • In FY19, won multiple projects through collaboration against competitor. Notable Wins: PARI – Ford, Patil Automation – Faurecia, Jendamark – Faurecia, ATS Conveyors – Mahindra, JK – Pluscon – Neel Metals, Warade PackTech – P&G
  • In FY19, Wins “Best Technology Partner” award from Patil Automation-Pune for notable contribution in Faurecia projects
  • In FY16, FY17 & FY18, consistent YOY 10% growth & In FY19, YOY 80% growth
  • In FY18, Recognition by M/s Patil Automation-Pune for “best sales and service support in 2018
  • In FY17, Won “Olympian Rookie of the year” award by Rockwell Asia-Pacific Management
  • In FY14 & FY15, Successfully lead sales team (5 engineers) to achieve YOY 10% growth
  • In 2015, awarded with maximum Tier-1 OEM conversions by Rockwell Automation market access team
  • Awarded with a “certificate of excellence for highest monthly order booking” in July 2014. Order booking: 2.2Cr
  • Won INR 125 million opportunity from M/s Jindal Polyfilms, Nasik – India
  • Average IELTS Scores of 5 (Reading/Writing/Speaking & Listening)
  • Successful implementation of OMS (Operational Market Share) initiative for Z2/Z3 conversions
  • Successfully assessed by Engineers Australia for a Permanent Residential Visa

Extra Curriculum Achievements

  • Joint Secretary of Training and placement student’s association (TAPSA) from 2003-2005 in college
  • Successful event management for a 2 day official trip for 50 executives in Feb 2015.